Google Analytics allows you to track each stage in the users visit. This tracking helps to identify bad designing and bring to the notice the area which needs improvements.

A very simple goal would just be to count every time someone filled in the inquiry form, or sent an e-mail or whatever your conversion target, This is an example of a Web Analytics Tool. However that doesn’t tell you anything about how users got to that part of your site, or tell you about the other hundred users who left before they converted (either because the site is badly designed, or your product is too expensive etc), which surly affects your Lead Generation.

Now, set the target is that a user to enter through a particular landing page on your Business website, and then click on details of a service of product, then fill out the booking form – and a goal will allow you to track each of those stages. Now click on edit next to the profile you want to add your goal to:

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Google Analytics has replaced the hit counter of 1990’s and made the process more professional. Even though, still we can see hit counters which are developed by many novice web developing shops over the internet. 

To collect better information, we need to customize and fine tune Google Analytics. This includes setting up goals and funnels.From a business standpoint, we need to aim to get users to “convert” by suitable call in action.Even though we can track phone calls down to the keyword level, we need to adopt better methods to those leads which turned out be a valuable customer. A goal in Google Analytics is a good tool for this purpose.
 
First and foremost is to make sure that once a user fills out a lead form that they are taken to a unique “thank you” page. Such page cannot be accessed anywhere else on the site. Once this specific page has been set up, move to the Analytics Settings page to start configuring goals. For multiple profiles, choose the correct profile for this goal set and click “Edit” as shown below;
 

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