Monthly Archives: July 2015

Market Research, Technology Research

Way to go… BYOD!

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If you are running an IT company or if you are an employee of an IT-based firm, BYOD (short for Bring your own device) would not be a new term for you to hear about. BYOD happened to be the most debated topic in the recent years, especially in the IT industry. There have been a lot of discussions on the implementation of BYOD in the IT industry in India. Deciding on the usage of BYOD is considered to be one of the crucial decisions made by the top management so as to enable the company move up the Read more [...]
Market Research, Technology Research

Cyber Knife-Leveraging the market through Blue Ocean strategies in Medical Device Industry

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Cyber Knife – the name itself conjures images of scalpels, surgeries, or a knife that can launch a virtual attack; the name itself is tricky and innovative. Well! Cyber knife is a medical device that is used for treating malignant tumors via non-invasive procedures. It provides a pain-free, non-surgical option for patients who have inoperable or surgically complex tumors. In fact, the Cyber Knife System is the world’s first and only robotic radiosurgery system designed to treat tumors throughout Read more [...]
Business Research & Analytics, Market Research, Technology Research

The Evolution of Analytics in Health Care

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Currently, analytics has evolved as an inevitable department in each and every organization. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. This is more data than that was collected in two years, previously. All these changes have major implications for organizations today. In organizations, analytics enables professionals to convert extensive data, statistical and quantitative analysis into powerful insights that Read more [...]
E-commerce, Social Media

The Role Played by Social Media in Sustaining E-commerce

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The Social media is revolutionizing the e-commerce business ever since its integration with online marketing and shopping portals. A few years back, applications such as product reviews, recommendations and ratings reigned as the most popular social media tools way before the term social media was actually coined. They not only enabled customers to find out what their peers were thinking but they also provided valuable user data and feedback to the retailer which could be reviewed in real-time. Retailers Read more [...]