How Can Startups Take Advantage of the Opportunities in M-Commerce Markets?
As more and more online shoppers are taking to pressing the 'buy' button on the shopping apps on their phones, m-commerce entrepreneurs have much to cheer about. Currently, mobile phones present enormous opportunities to entrepreneurs in the m-commerce markets. The obvious reason for the increase in m-commerce is the continual rise in smartphone adoption rates and increased internet penetration within the country. Indian consumers are not just comfortable with m-commerce as a medium for purchasing; Read more [...]