In order to stay competitive in the dynamic business world, startups need to have an unconventional wisdom of marketing.  Already struggling with a limited budget for marketing, startups must achieve a high consumer conversion rate. The key differentiator between two startups is pace.  Things need to be done at a faster pace for startups to be competitive against large companies.  And, in order to react to market conditions and changing consumer trends, startups today rely heavily on data Read more [...]