Monthly Archives: November 2020

Business Consulting

Pros and Cons of Ongoing Online Advertising Growth – Growing Online Ads in India and Potential Death of Traditional Media

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Generally, the term advertisement brings the notion of a persuasive mode of targeting potential customers to buy products or services.  At the same time, it is a mode of discerning info about products or services.  There are multiple modes to advertise, and the evolution of the online media further broadened up the opportunities to advertise.   Television, newspaper, magazines, broachers, hoardings are considered the traditional mode of advertisements.  The explosion of the internet opened up Read more [...]
Indian Economy

V Shaped Economic Recovery – How it Will Happen?

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V-shaped recovery is characterized by quick and sustained recovery as measures of economic performance after a sharp economic decline.  V-shaped recovery is one among the shapes a recession and recovery chart is expected to take.  V-shaped recoveries are generally caused by rapid readjustment of consumer demand and business investment spending.  V-shaped recovery considered as best-case scenario once an economy has hit a recession and the subsequent rapid adjustment of the economy. Let us examine, Read more [...]