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What is Digital Marketing? Digital Marketing Practices and Trends

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  Digital marketing is a method of marketing through digital channels.   Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.   In general any business who wants to generate lead or sales need to follow the basic digital marketing framework called AIDA Below is the basic structure of Digital marketing practice to follow for any type of businesses.   The Read more [...]
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GROWING INDUSTRIAL LAUNDRY MARKET – BENEFITS OF OUTSOURCING LAUNDRY SERVICES

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Doing laundry is considered to be repelling task for most of us, and often it consumes a lot of our time.  However, the fully mechanized set up in laundry services will totally change the scenario.  The laundry task will turn out to be a mechanical process rather than a domestic activity with mechanized laundry.   However, the Industrial Laundry set up requires heavy capital investment in machinery and equipment for washing, shipping, ironing and drying processes.  The investment as required Read more [...]

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Emerging Helicopter Services in India – Growing Demand and Applications of Helicopter Services in India

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Helicopter rides are one of the exiting and thrilling ways of exploring a destination.  The helicopter segment in India is promising with growing requirements in tourism, elections, aerial work, corporate travel, air ambulance.  With over 276 active helicopters in use, the helicopter industry has the largest share in the general aviation segment.  The number of helicopters is rising and is expected to reach 800 in the next few years according to an estimate from a strategy consulting firm.  This Read more [...]

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Growing Medial Tourism India and Countries Benefited by Medical Tourism

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India was ranked at 112 out of 190 countries by World Health Organization's 2000 report, so the main reason behind the medical tourism - some key strengths and weaknesses of India's health care? How India transformed itself to achieve its future Healthcare vision?

Patients who travel abroad for medical treatment do so for a variety of reasons, one of the biggest reasons is healthcare.  Private hospitals in India are seeing an influx of patients from Bangladesh and the Gulf.  A recent of Export Read more [...]

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Growing Solar Power – Government initiatives and market challenges

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Solar power is defined as “use of the sun’s energy either directly as thermal energy (heat) or through the use of photovoltaic cells in solar panels and transparent photovoltaic glass to generate electricity.”  Across the world, solar energy is playing an important transition role from dependence on traditional forms of energy such as coal to renewable energy.

The total global solar PV installed capacity had increased more than 400 GW by the end of 2017.  The major countries which contributed Read more [...]

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What is IoT – Internet of Things – Market Size of IoT in 2017 and Forecast 2022

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The IoT or Internet of Things is generally described as connection of various devices to the internet using sensors to capture key information, statistics, and communicate the data with one another.  The US National Security and Telecommunications Advisory Committee (NSTAC) has defined IoT based on three shared common principles of devices, platform and intelligence.

Market Size

The worldwide IOT market was estimated at US$800 billion in 2017 as per a few technology market research.  The Read more [...]

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What is Merger & Acquisition – Different types of M&A and Advantages of Merger & Acquisition

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Merger is generally defined as a combination of two or more businesses combining into one, where shareholders of separate companies become shareholders of the amalgamated company.  There are multiple business consulting firms which work on the topic relentlessly to make such process success.  The process of acquisition has been defined as acquiring effective control over one company’s assets or management by another company.

Types of Merger

M&A can be of different forms as illustrated Read more [...]

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HOW TECHNOLOGY IS EFFECTING THE RETAIL INDUSTRY AND E-COMMERCE INDUSTRY – WHAT NEXT IN RETAILING WITH DIGITAL MARKETING

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Traditionally, the retailing was organized as wholesale market, retail market and mandi or local markets.  Typically, going to Mandi or to market was a common way of sourcing goods for daily life or go to nearby store for small pieces of items.

Technology slowly entered into the retailing in terms of usage calculator followed by computerized billing.  Shop keepers and consumers were equally happy with such mini innovations.  Slowly, this has changed the entire landscape of retailing in Read more [...]

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DESTRUCTIVE TECHNOLOGY AND CHALLENGES IN BANKING – SHAKING BANKING SECTOR AND DIGITAL TRANSACTIONS

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Ever since the nationalization of Banks in 1970, the banking sector was dominated by government Banks till early 90s.  The early banking was not a pleasant experience as happens now.  Customers have to stand in long que, need to fill in challans, and counter clerks need to calculate interest manually and apply in passbooks.

The real revolution of Banking convenience occurred with the introduction of ATM cards.  When you visit an ATM you are able to perform almost every transaction that Read more [...]

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HOW THE DIGITAL TECHNOLOGY REVOLUTIONIZED BUSINESS AND PERSONAL COMMUNICATION – DIGITAL TECHNOLOGY AND REVOLUTION IN COMMUNICATION

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Technological changes bring tremendous impact in the society as well as the lives of common people.  An interesting fact about the digital technology is that the more advanced the technology becomes, the more control it exerts on our daily lives.

In general, people are ready to embrace any new technology, explore its benefits while ignoring other downfalls of such technological changes.  According to Lee Siegel, New York City writer and cultural critic, "we shop, work, play, love, search for Read more [...]

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