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Category Archives: Market Research

Market Research, Travel & Tourism

Market Overview – Tourism And Hospitality Industry and Forecasted Growth of Industry.

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Travel & Tourism to be one of the world’s largest sectors, supporting over 319 million jobs and generating 10.4% of global GDP in 2018, according to data from WNWTO.  The industry generates 122,891,000 jobs directly in 2018 and forecasted to grow by 2.2%.  It generates jobs related to hotels, travel, airlines and other passenger transport services.  As per Business Research the direct contribution of Travel & Tourism to global GDP in 2018 was $2,750.7bn (3.2% of GDP).  The industry Read more [...]
Business Research & Analytics, Market Research

Importance of Chemical Industry in India and its Global Potential

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Chemical Industry is a diversified sector, which covers around 80,000 commercial products.  The industry is classified into three segments such as basic chemicals, specialty chemicals, and Agrochemicals.  The chemical industry in India projected to reach $304 billion in 2025.  Total production of chemicals and petrochemicals was at 47,882,000 MT in 2017-18, 2.62% increase over 2016-17.  This industry employs more than 2million people.  The chemical industry in India is the largest consumer of Read more [...]
Market Research

Importance of Financial Analysis in Business Plans – Overview of Main Components of Financial Forecast

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Business planning is vital for the survival of any business.  The business plan is a strategic tool for an entrepreneur.  A well drafted business plan helps to focus on vital activities of an enterprise in order to make it succeed.  A good business plan will have both short-term and long-term objectives.  The management needs to focus on those objectives per the defined time scale. Appropriate financial planning and forecasting give life to business plan.  The financial planning includes Read more [...]
Market Research

QuickBooks Bill Entry Process – Overview of Invoices and Pay methods in QuickBooks

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QuickBooks is an accounting software package and it targets mainly small and medium-sized businesses.  The process in QuickBooks needs to be handled by an experienced hand. QuickBooks   has the option to set up invoice for selling products, and what are the credits and debits are made under the business we record the all transactions. The bills that are needed to be processed basically contain two types of transactions: Direct bill payment and Visa payment. The QuickBooks software contains Read more [...]
Market Research

What is a Business plan? What are the Types of Business Plans and its Contents?

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Business plan is a document that serves as a road map to give direction to any business enterprise.  Generally, it is a formal written document containing business goals, methods to achieve such goals.  It also includes the time frame within which these goals need to be achieved with proper definition of short term and long term goals.  It describes the nature of the business, background information of the organization, financial projections, and the strategies it intends to implement to achieve Read more [...]
Market Research

Packaging Industry in India and Multiple Types of Packaging Services in India

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Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.  It is also a science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. There are multiple companies which produce high quality folding cartons and working with customers across different industry segments.   According to  market intelligence such companies combine its technical expertise with market insights to deliver Read more [...]
Market Research

What is Cloud Computing – Top Benefits of Using Cloud Computing Applications?

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When files and applications are stored over the internet generally it is identified as Cloud computing or cloud based services.  Cloud computing allows users to access software’s and application on the go which are being hosted by an outside party and reside elsewhere. Whereas, traditional business applications are very complicated and expensive cloud service comes handy there.  The amount and variety of hardware and software required to run traditional business applications are daunting.  Read more [...]
Market Research

Enterprise resource planning (ERP) – Advantages and Disadvantages. How the Cloud based ERPs Change the Market Dynamics Now?

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Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business.  Further, it automates many back office functions related to technology, services and human resources. Typical ERP software integrates all facets of operations including product planning, development, manufacturing and sales and marketing in a single database, application and user interface.  Mostly, ERP application needs dedicated Read more [...]
Market Research

New Trends in Digital Marketing – Overview of Native Ads and Artificial Intelligence in Digital Marketing

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Digital marketing is still on the evolutionary stage. One can find new technologies and methods to bring awareness of products and services through the digital media.  Here is an overview a few such recent trends.   Native Ads Native ads are nothing but paid advertising content that looks in a way that is 'native' to its environment.   Simply speaking the design and content of the advertising are personalized according to that particular web page a user Read more [...]
Market Research

What is Digital Marketing? Digital Marketing Practices and Trends

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  Digital marketing is a method of marketing through digital channels.   Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.   In general any business who wants to generate lead or sales need to follow the basic digital marketing framework called AIDA Below is the basic structure of Digital marketing practice to follow for any type of businesses.   The Read more [...]
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