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Market Research

KEY SELLING POINTS OF INDIAN MEDICAL TOURISM INDUSTRY AND HOSPITALS IN MEDICAL TOURISM IN INDIA

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Patients from the United States seek treatments that cost five to 10 times in their own country in India.  Patients from countries such as the United Kingdom and Canada travel to India to beat the huge waiting period for many routine procedures. The key selling points of the Indian medical tourism industry are the combination of high quality facilities, competent, English-speaking medical professionals, “cost effectiveness” and the attractions of tourism.  The cost differential is huge: Treatment Read more [...]
Market Research

Key Selling Points of Indian Medical Tourism Industry and Hospitals in Medical Tourism In India

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Patients from the United States seek treatments that cost five to 10 times in their own country in India.  Patients from countries such as the United Kingdom and Canada travel to India to beat the huge waiting period for many routine procedures. The key selling points of the Indian medical tourism industry are the combination of high-quality facilities, competent, English-speaking medical professionals, “cost-effectiveness” and the attractions of tourism.  The cost differential is huge: Treatment Read more [...]
Market Research

CLOUD COMPUTING AND SOFTWARE-AS-A-SERVICE (SAAS) – IMPORTANCE OF CUSTOMER RETENTION IN SAAS BUSINESS MODEL

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Cloud computing is generally defined as delivering on-demand computing services over the internet on basis of a pay-per-plan.  In today’s business environment, cloud computing is used to create new applications, host websites, backups and restore data among others. Cloud computing Services can be categorized into three categories as illustrated below: Software-as-a-Service (SaaS) SaaS uses the web to deliver applications that are managed by a third-party vendor to deliver services Read more [...]
Market Research

ARTIFICIAL INTELLIGENCE MARKET LANDSCAPE; KEY PLAYERS AND USE CASES AND AI GROWTH

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Artificial intelligence is generally defined as a branch of computer science which helps in creation and development of intelligence machines with the ability to work as humans. According to market research reports , the types of Artificial intelligence can be classified as Weak AI, Strong AI, Artificial general intelligence and Super intelligence. FACTORS CONTRIBUTING RECENT DEVELOPMENT AND INCREASING USE OF AI Growth in Data Accumulation: Due to increasing connectivity of large number of Read more [...]
Market Research

DEMONETIZATION – THE VERDICT AFTER ONE YEAR / DEMONETIZATION AND IMPACT ON INDIAN ECONOMY

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Demonetization is defined as seizure of some units of currency or closure of certain legal tender circulating in the economy.  On November 8th last year, the Government of India demonetized INR 1,000 and INR 500 notes – two highest valued currencies.  The primary objectives were to reduce the flow of black money in the economy, and bring all economic transactions into the open system, make India less reliant on cash economy. Economists from left as well as right wings have expressed their Read more [...]
Market Research

Growing Chocolate Market India – Industry to Watch in the Coming Years

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The Chocolate industry has witnessed tremendous growth in the past several years in Indian market.  According to overall market research, it will continue to grow in healthy rate in next few years to come.  The chocolate market size was estimated to be $1,677.14 million (INR 11,256 cores) in 2016.  Mondelez India, Nestle India, and Ferrero are the top in the chart with more than 67% of the overall market share.  The other international brands like Mars are growing slowly.  However, Mondelez Read more [...]
Market Research

Effects of GDP Change in the Lives of Common Man and GDP and its Impact in the Economy of a Country

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Gross Domestic Product, commonly known as GDP, is the estimated value of goods and services produced in a particular time frame (may be quarterly or yearly) for a country or region.  GDP has great impact on nearly everyone within an economic system. GDP components are includes Private Consumption, Investment, Government Expenditure and Net Exports.  GDP forecasts are generally used by economists, researchers, financial analysts, market intelligence firms, VC firms, and government office.  There Read more [...]
Market Research

Marketing Strategies of Kinder Joy – An Event to Watch in the Chocolate Industry

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Ferrero India has made rapid in roads in the Indian chocolate market with premium range of products.  The products launched by this confectionery giant include Kinder Joy, Tic Tac, Ferro Rocher, Nutella and Kinder Scho- Bons Crispy. The corporate milestone is illustrated below- Ferrero Kinder joy chocolate is one the most popular brand in the character confectionery segment aiming to boost sales in the Indian market.  The USP of the product is combination combining chocolate, a surprise, Read more [...]
Market Research

Electric Vehicles – Market and Trends – Will the Technological Push of EVs Replace the Conventional Vehicles in Future?

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Electric Vehicles (EVs) are propelled by one or more electric motors, using stored electrical energy in rechargeable batteries or similar sources.  Even though the prices of crude oil have plummeted dramatically in the last couple of years, the future of Electric Vehicles still seems bright.  The continuous technological advancements and the signs of maturing battery technology are contributing the growth of EVs.  Further, the factors such as declining costs associated with batteries, stricter Read more [...]
Market Research

Non-Alcoholic Beverages in India – How will the Market Shape for Non-Alcoholic Beverage Segment by 2020 in India?

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Non-alcoholic beverages are broadly segmented into soft drinks and hot drinks.  Soft drinks typically contain carbonated/non-carbonated water, sweeteners, and flavoring ingredients.  Soft drinks market segment includes carbonates, juice, bottled water, ready-to-drink tea and coffee, and sports & energy drinks.  On the other hand, hot drinks market segment comprises of coffee and tea. In any beverage manufacturing company, syrup or concentrate producers and bottlers play a vital role as Read more [...]
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