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Category Archives: Market Research

Market Research

The New Era of Disruptive Innovation – Impacts of Disruptive Innovation and the Ways of Disrupting the Market

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Disruptive innovation, or the Darwin Theory of technology and business models, has changed the way of living in the past two decades.  Disruptive Innovation, as the name suggests, is an innovation of technology or a business model, which disrupts the market of the existing technology to evolve to a new one.  This term came into existence in 1997, when a Harvard professor and a well-known businessman, Clayton Christensen, penned it in his book, The Innovator’s Dilemma.  Since then, it has been Read more [...]
Market Research, Technology Research

Way to go… BYOD!

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If you are running an IT company or if you are an employee of an IT-based firm, BYOD (short for Bring your own device) would not be a new term for you to hear about. BYOD happened to be the most debated topic in the recent years, especially in the IT industry. There have been a lot of discussions on the implementation of BYOD in the IT industry in India. Deciding on the usage of BYOD is considered to be one of the crucial decisions made by the top management so as to enable the company move up the Read more [...]
Market Research, Technology Research

Cyber Knife-Leveraging the market through Blue Ocean strategies in Medical Device Industry

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Cyber Knife – the name itself conjures images of scalpels, surgeries, or a knife that can launch a virtual attack; the name itself is tricky and innovative. Well! Cyber knife is a medical device that is used for treating malignant tumors via non-invasive procedures. It provides a pain-free, non-surgical option for patients who have inoperable or surgically complex tumors. In fact, the Cyber Knife System is the world’s first and only robotic radiosurgery system designed to treat tumors throughout Read more [...]
Business Research & Analytics, Market Research, Technology Research

The Evolution of Analytics in Health Care

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Currently, analytics has evolved as an inevitable department in each and every organization. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. This is more data than that was collected in two years, previously. All these changes have major implications for organizations today. In organizations, analytics enables professionals to convert extensive data, statistical and quantitative analysis into powerful insights that Read more [...]
Indian Economy, Market Research, Outsource to India

India Budget 2015: Manufacturing and Job Potential – A Quick Overview of the Vital Proposals to Boost up Economy

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The budget 2015 has shown a lot of promise in terms of increased emphasis on manufacturing and skills development. Prime Minister Narendra Modi’s Make in India (MII) program is the driving factor behind such announcements in this year’s budget. From the previous years’ records, Manufacturing declined from 18% to 17% of the GDP while manufacturing exports have remained stagnant at about 10% of the GDP. Given thefact that manufacturing has not accounted for a significant portion of the GDP Read more [...]
Business Research & Analytics, Indian Economy, Market Research

The Digitization of the Indian Education Sector: Finally a reality?

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  For long, the idea of implementing educational technology in India has largely been limited to niche segments that include either the prestigious educational institutions or well -funded private colleges or government initiatives that cover only a few rural establishments. Widespread adoption of educational technology has been a long distant dream. It is primarily because of this factor that investors and technology providers have traditionally shied away from venturing into the technical Read more [...]
Business Research & Analytics, Market Research, Technology Research

Self-Monitoring Through Smart Clothing: The Next Big Trend in the Sports and Fitness Industry

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Post Smart Watches and Smart Glasses, Smart Clothing is emerging as the next big thing that fitness freaks are hooked onto. Until recently, interactive clothing or Smart Clothing as a product was struggling to enter the mass market. This is because it was considered as a bulky electronic device without much of value addition. However on account of the recent technological innovations such as improved conductive fibers, miniaturization of sensors and advancements in Nanotechnology, Smart Clothing Read more [...]
Indian Economy, Market Research

Unraveling the Hype Around Smart Cities : What Needs to be Done Before We Can Actually Become Smart Residents?

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Originally a premise of the developed economies, Smart cities have generated a lot of buzz in the country even since the Prime minister outlined his vision of creating 100 smart cities by 2022. In tune with this announcement, a Union Budget allocation of Rs 7060 crores was made for developing 100 Smart cities by 2022. Smart cities with its numerous advantages surely look promising. However, the process of gathering the necessary resources to bring the “Smart India” dream to fruition will encounter Read more [...]
Business Research & Analytics, E-commerce, Indian Economy, Market Research, Tax Benefits, Venture Capital

How to Prepare a Balance Sheet for Business Plan

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Before getting started, it is important to understand the purpose of creating financial statements. The primary objective of any financial statement is to communicate and provide an overview of the current state of a business. The most commonly prepared financial statements for a small business are balance sheets, income statements and cash flow statements. A balance sheet is a summary of what the business owns (assets) and owes (liabilities). It paints a reliable picture of the financial health Read more [...]
General Analytics, Market Research, Technology Research, Venture Capital, Web Analytics

Electric Car Solutions, Strategies and Its Future

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Today electric cars make up a very small part of the overall car market. While the size of the global car market is around 85 million cars a year, the electric cars make up much less than 1%. What are the reasons for the low market share and why the electric cars are not picking up momentum? We examine the issues and possible solutions for this market. Hurdles faced by the electric cars Most of the time, the issues surrounding the electric car market seem to be revolving around the customer’s Read more [...]
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