Key Influencers and How they Affect Your Business – Tips to Understand Key Influencers to Drive your Business Growth?

December 6, 2015 admin Leave a comment

Key influencers are the people who can actually drive sales and awareness. While in consumer spending, members of peer group or reference group act as influencers and in business to business (or organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers. Thus, we can term those individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship are Read more [...]

Business Research & Analytics

Growth of Food and Beverages Industry in India – An Overview about the Opportunities for New Concepts and Innovative Services

November 16, 2015 admin Leave a comment

India is well-known for its food and beverages service industry. It is one among the most vibrant industries which demonstrated unprecedented growth in the recent past. The industries is continues to expand rapidly. This growth can be attributed on account of changing demographics, growing disposable income, urbanization and growth of retail industry. The food and beverage market was estimated at US$30.12 billion in 2015 and is expected to reach US$142 billion by 2020, with a compounded Read more [...]

Business Research & Analytics

Economic Scenario of India in 2016 – Indian Economy Forecast – Expecting Higher GDP Growth till 2017

October 14, 2015 admin Leave a comment

As per a recent report by The World Bank, ahead of China, India is set to emerge as a growing major economy by 2016. The Gross Domestic Product (GDP) of India is expected to grow at 7.9% as per the reports by CRISIL, for the FY 2016-17. The World Bank forecast is also reflects higher GDP growth of 7.9% and 8.0% for the years 2016 and 2017. The improvement in India’s economic fundamentals has accelerated in the year 2015 with the combined impact of strong government reforms, RBI's inflation Read more [...]

Business Research & Analytics, Startups India

How Can Startups Take Advantage of the Opportunities in M-Commerce Markets?

September 30, 2015 admin Leave a comment

As more and more online shoppers are taking to pressing the 'buy' button on the shopping apps on their phones, m-commerce entrepreneurs have much to cheer about. Currently, mobile phones present enormous opportunities to entrepreneurs in the m-commerce markets. The obvious reason for the increase in m-commerce is the continual rise in smartphone adoption rates and increased internet penetration within the country. Indian consumers are not just comfortable with m-commerce as a medium for purchasing; Read more [...]

Startups India

Start-ups driving the wave of change in Healthcare Industry

September 20, 2015 admin Leave a comment

Time is money! People do not have adequate time to follow a healthy diet, exercise schedule, post–operative conditioning, following doctor’s appointment etc. as everyone is busy rushing for their work, neglecting their health in the process. So here is the ultimate gap that needs to be addressed and this opportunity has been well taken care of by startups in the healthcare Industry. Let’s take a look at where are the gaps are and exactly how the different and yet successful startups Read more [...]

E-commerce

Is International Shipping likely to bring along any Significant Change in the Indian E-commerce Scenario?

September 10, 2015 admin Leave a comment

Eager to test the waters in India’s burgeoning e-commerce industry, some of the largest US based retailers – JC Penney and Macy’s are placing stakes on selling their products through e-commerce portals in India. In fact, eight US departmental stores have commenced shipping to India and are now accepting payment in rupees. Further, their strong intent to explore the Indian online marketplace is evident through their promotional strategies such as ‘Exclusive India’ pages on their official Read more [...]

Market Research, Technology Research

Way to go… BYOD!

July 30, 2015 admin Leave a comment

If you are running an IT company or if you are an employee of an IT-based firm, BYOD (short for Bring your own device) would not be a new term for you to hear about. BYOD happened to be the most debated topic in the recent years, especially in the IT industry. There have been a lot of discussions on the implementation of BYOD in the IT industry in India. Deciding on the usage of BYOD is considered to be one of the crucial decisions made by the top management so as to enable the company move up the Read more [...]

Market Research, Technology Research

Cyber Knife-Leveraging the market through Blue Ocean strategies in Medical Device Industry

July 21, 2015 admin Leave a comment

Cyber Knife – the name itself conjures images of scalpels, surgeries, or a knife that can launch a virtual attack; the name itself is tricky and innovative. Well! Cyber knife is a medical device that is used for treating malignant tumors via non-invasive procedures. It provides a pain-free, non-surgical option for patients who have inoperable or surgically complex tumors. In fact, the Cyber Knife System is the world’s first and only robotic radiosurgery system designed to treat tumors throughout Read more [...]

Business Research & Analytics, Market Research, Technology Research

The Evolution of Analytics in Health Care

July 12, 2015 admin Leave a comment

Currently, analytics has evolved as an inevitable department in each and every organization. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. This is more data than that was collected in two years, previously. All these changes have major implications for organizations today. In organizations, analytics enables professionals to convert extensive data, statistical and quantitative analysis into powerful insights that Read more [...]

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