Market News

Startups India

India’s Startup Scenario – 2015

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The trend of start-ups is really picking up in India and the scene is only expected to get much more competitive in the upcoming years owing to the large influx of online companies all over the country. According to a report by Nasscom, India will be a hub for 11,500 tech startups by 2020. In fact, the collaborative research effort by NASSCOM and Zinnov suggests that Indian startups, with their unique solutions, are witnessing increased traction in global whitespace opportunities such as Internet Read more [...]
Cloud COmputing

Minimization of Risks in Cloud Computing: What are the Possible solutions?

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Cloud computing has become a boon in terms of solutions for storage problems at the enterprise level. The integration of cloud computing platforms has helped businesses to reduce costs and increase speed & effectiveness thus bringing in increased revenues to not only the Information Technology sector but other industries as well. But does this imply that cloud computing is robust and risk free? Though the benefits of cloud computing are beyond doubt, investment on any technology calls for a strong. Read more [...]
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Impact of Quality on Projects – Tips for Project Managers to Improve Quality in Products and Services.

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In today’s fast paced world, there is a need for quick delivery of products to the market. A product, say it is a consumable or an enterprise ERP software, needs to be made available to the customer (or clients) in its correct working standards, depicted performance level, and within a short time frame. There is a need of urgency in delivering products to the customers in any industry. This criterion affects the process flow that the product needs to undergo through its designing and production Read more [...]
Business Research & Analytics

The Era of Big Data Analytics & Cloud Computing Began. How Big Data and Cloud Influence the Business Process in the Coming Years?

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Information Technology has drastically changed the way industries work and handle their problems. Data has become one crucial component that decides the growth of many companies, even for the top most company in the world like Wal-Mart. “Useful” information is hidden behind every piece of data and the organizations expertise to extract the same makes the difference if they get an edge over competitors or stand in the long queue far behind. Data has transformed from the state of a storage Read more [...]
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Effectiveness in Branding: Does your Brand have the required Brand Potential?

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How to define Brands? Basically, brands are more connected with psychology and science brought together as a promise mark rather than a trademark. Products have life cycles. Brands don’t have any lifecycles. Brands are valuable because they convey credibility. Successful marketers strive not just for the product value but ultimately the brand value. Thus, foreffective branding, marketers need to aware about the potential of their brand which can be assessed by the following measures: Brand Read more [...]
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Text Analytics: The Key to Making Informed Business Decisions

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Irrespective of whether data is qualitative or quantitative, one can use several methods and many tools for data extraction and analysis. What if one needs to extract the most important or stressed topic or the most repeated word from within millions of statements? Obliviously, one can’t sit and read the whole text. Hence, in order to overcome all these difficulties, text analytics was introduced in the mid 1980s. Text analytics or text mining is the most important part of advanced analytics. Read more [...]
Indian Economy, Market Research, Outsource to India

India Budget 2015: Manufacturing and Job Potential – A Quick Overview of the Vital Proposals to Boost up Economy

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The budget 2015 has shown a lot of promise in terms of increased emphasis on manufacturing and skills development. Prime Minister Narendra Modi’s Make in India (MII) program is the driving factor behind such announcements in this year’s budget. From the previous years’ records, Manufacturing declined from 18% to 17% of the GDP while manufacturing exports have remained stagnant at about 10% of the GDP. Given thefact that manufacturing has not accounted for a significant portion of the GDP Read more [...]
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Will Startups Drive the IoT Market in India?

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Businesses in India are at an early stage of understanding the impact of IoT technologies on their core business. Nevertheless, the increased activity in digitalization of businesses in India and worldwide has encouraged startup firms to focus on digital business and the IoT. Increased domestic demand, availability of highly skilled human capital and favorable government policies are spurring the growth of IoT oriented startups in India. The interconnection of embedded devices, including Read more [...]
Business Research & Analytics, Indian Economy, Market Research

The Digitization of the Indian Education Sector: Finally a reality?

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  For long, the idea of implementing educational technology in India has largely been limited to niche segments that include either the prestigious educational institutions or well -funded private colleges or government initiatives that cover only a few rural establishments. Widespread adoption of educational technology has been a long distant dream. It is primarily because of this factor that investors and technology providers have traditionally shied away from venturing into the technical Read more [...]
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Tableau: the benefits it can bring to your business

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The Tableau software has been designed by an American software company also named Tableau. This software is largely used for data visualization and graphical representation in the field of business intelligence & market research. Though Tableau handles the development and marketing rights of the Tableau software, the software was originally developed as a research project of the computer science department of the Stanford University. The software was first developed during 1999 to 2002 by Prof Read more [...]
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