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Effectiveness in Branding: Does your Brand have the required Brand Potential?

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How to define Brands? Basically, brands are more connected with psychology and science brought together as a promise mark rather than a trademark. Products have life cycles. Brands don’t have any lifecycles. Brands are valuable because they convey credibility. Successful marketers strive not just for the product value but ultimately the brand value. Thus, foreffective branding, marketers need to aware about the potential of their brand which can be assessed by the following measures: Brand Read more [...]
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Text Analytics: The Key to Making Informed Business Decisions

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Irrespective of whether data is qualitative or quantitative, one can use several methods and many tools for data extraction and analysis. What if one needs to extract the most important or stressed topic or the most repeated word from within millions of statements? Obliviously, one can’t sit and read the whole text. Hence, in order to overcome all these difficulties, text analytics was introduced in the mid 1980s. Text analytics or text mining is the most important part of advanced analytics. Read more [...]
Indian Economy, Market Research, Outsource to India

India Budget 2015: Manufacturing and Job Potential – A Quick Overview of the Vital Proposals to Boost up Economy

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The budget 2015 has shown a lot of promise in terms of increased emphasis on manufacturing and skills development. Prime Minister Narendra Modi’s Make in India (MII) program is the driving factor behind such announcements in this year’s budget. From the previous years’ records, Manufacturing declined from 18% to 17% of the GDP while manufacturing exports have remained stagnant at about 10% of the GDP. Given thefact that manufacturing has not accounted for a significant portion of the GDP Read more [...]
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Will Startups Drive the IoT Market in India?

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Businesses in India are at an early stage of understanding the impact of IoT technologies on their core business. Nevertheless, the increased activity in digitalization of businesses in India and worldwide has encouraged startup firms to focus on digital business and the IoT. Increased domestic demand, availability of highly skilled human capital and favorable government policies are spurring the growth of IoT oriented startups in India. The interconnection of embedded devices, including Read more [...]
Business Research & Analytics, Indian Economy, Market Research

The Digitization of the Indian Education Sector: Finally a reality?

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  For long, the idea of implementing educational technology in India has largely been limited to niche segments that include either the prestigious educational institutions or well -funded private colleges or government initiatives that cover only a few rural establishments. Widespread adoption of educational technology has been a long distant dream. It is primarily because of this factor that investors and technology providers have traditionally shied away from venturing into the technical Read more [...]
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Tableau: the benefits it can bring to your business

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The Tableau software has been designed by an American software company also named Tableau. This software is largely used for data visualization and graphical representation in the field of business intelligence & market research. Though Tableau handles the development and marketing rights of the Tableau software, the software was originally developed as a research project of the computer science department of the Stanford University. The software was first developed during 1999 to 2002 by Prof Read more [...]
Business Research & Analytics, Market Research, Technology Research

Self-Monitoring Through Smart Clothing: The Next Big Trend in the Sports and Fitness Industry

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Post Smart Watches and Smart Glasses, Smart Clothing is emerging as the next big thing that fitness freaks are hooked onto. Until recently, interactive clothing or Smart Clothing as a product was struggling to enter the mass market. This is because it was considered as a bulky electronic device without much of value addition. However on account of the recent technological innovations such as improved conductive fibers, miniaturization of sensors and advancements in Nanotechnology, Smart Clothing Read more [...]
Indian Economy, Market Research

Unraveling the Hype Around Smart Cities : What Needs to be Done Before We Can Actually Become Smart Residents?

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Originally a premise of the developed economies, Smart cities have generated a lot of buzz in the country even since the Prime minister outlined his vision of creating 100 smart cities by 2022. In tune with this announcement, a Union Budget allocation of Rs 7060 crores was made for developing 100 Smart cities by 2022. Smart cities with its numerous advantages surely look promising. However, the process of gathering the necessary resources to bring the “Smart India” dream to fruition will encounter Read more [...]
Smart Watches

Smart Watches can Deliver on their Potential- A Hype or Truth

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It all started in 2003 when Microsoft decided to bring internet to the wrist watch using its Smart Personal Objects Technology by partnering with watchmakers such as Citizen, Fossil and Suunto. The wrist watch provided weather, traffic and stock information. However, the product did not work and Microsoft had to stall its plans of launching Smart watches. The hype around the smart watch, a device that interacts with the wearer’s smartphone to display text messages or emails, started Read more [...]
Social Media

Recent Trends in Digital Media that are Changing the Dynamics of Marketing:

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 The past few years have witnessed drastic changes in the technologies adopted by marketers seeking to enhance the visibility and brand perception of their products. With most of the competing brands adopting similar digital marketing techniques, the real challenge is to identify a unique strategy that creates a distinguished brand proposition for the product. Thus marketers are constantly finding some innovative ways through online marketing tools to engage their customers. In the present day, Read more [...]
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