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Business Research & Analytics, Data Mining & Management, Market Research, Web Analytics

What is Lokpal? Public Opinion on Anna Hazare Jan Lokpal Bill and Lokpal Bill

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The concept of Lokpal is borrowed from the office of the ombudsman in other countries which provides for filing complaints of corruption against Prime minister, other ministers and members of parliament with the ombudsman. Main objective of Lokpal is to provide speedy and cheaper justice within a prescribed time lime. The first Lokpal bill was passed in the 4th Lok Sabha in 1969 but did not complete the process and, later Lokpal bills were introduced unsuccessfully in 1971, 1977, 1985, 1989, 1996, Read more [...]
Business Research & Analytics, Google AdWords

Google AdWords and Tablets -Importance of Tablets targeting in Market Research

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Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. Prior to that, the ads were targeted on Desktop, Laptop and Mobile devices only. It appears that AdWords had previous classified the devices – Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom along with the mobile devices in its search network. That means that prior to this specific targeting, advertiser who did not opt to go for mobile devices had lost that opportunity even Read more [...]
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