Tag Archives: Digital Marketing Management

Business Consulting

Agnipath Scheme – Conscription and Short-Term Services in the Military

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The launch of the new Agnipath scheme has ignited the flame of controversy about the selection and recruitment process of the Indian armed forces.  Does short-term recruitment affect the effectiveness of the armed forces? Do these short-term recruits have the same kind of motivation and determination as to their counterparts? Are we the first ones to come up with this kind of recruitment model? Conscription is a term connected with such short-term recruitment for military service. Conscription Read more [...]
Business Research & Analytics

Unified Payments Interface payment and its Growth – UPI Transactions and Growing Accountability in Financial System with Payment Digitization

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Unified Payments Interface (UPI) is a mobile app-based payment system that brings multiple bank accounts to one platform. It results in an effortless funds transfer experience which is quite unique in the industry.  UPI combines various banking services, smooth fund routing, plus merchant payments into a single mobile application (of any participating bank). It also handles "Peer Peer" collection requests, which can be scheduled and paid according to need and convenience. UPI was introduced in Read more [...]
Digitization, Uncategorized

What is Two-pillar Solution to Tax Challenges Arising from Globalisation – Impacts of Digitization in the Global Economy

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On 8 Oct, a group of 136 nations covering 90 % of the world economy agreed to the OECD-G20 Inclusive Framework on Base Erosion and Profit Shifting (BEPS) after months of negotiations. The framework provides a two-pillar solution to address the tax challenges arising from the digitization  and globalisation of the global economy and prevents a race by countries looking to slash tax rates to attract investment. Digitization and globalisation have had a significant effect on economies and people's Read more [...]
Business Plan

Components of Solar Rooftop System and Types of Rooftop Solar Power

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Solar PV rooftop systems are known for its ease of installation, low maintenance, and longer lifetime. The systems are financially viable with a decent return of 15% according to project reports.  Rooftop Solar PV has huge potential, and the government policies and regulations are already in place to promote large scale deployment.  Rooftop solar comes as grid based and off grid. Rooftop solar falls under Grid-based when the rooftop consumers are connected to the larger grid that is owned by Read more [...]