Tag Archives: Market Research

Market Research

Marketing Strategies of Kinder Joy – An Event to Watch in the Chocolate Industry

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Ferrero India has made rapid in roads in the Indian chocolate market with premium range of products.  The products launched by this confectionery giant include Kinder Joy, Tic Tac, Ferro Rocher, Nutella and Kinder Scho- Bons Crispy. The corporate milestone is illustrated below- Ferrero Kinder joy chocolate is one the most popular brand in the character confectionery segment aiming to boost sales in the Indian market.  The USP of the product is combination combining chocolate, a surprise, Read more [...]
Market Research, Venture Capital

Global Venture Capital Investments Touching New Heights in 2015 with $128.5 B Worth VC Backed-up Ventures – Trends and Major Industry Ventures

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Venture Capitals are showing great interest to invest on startups and established businesses around the globe.  Worldwide, venture capitals had invested US$128.5 billion in 2015. The figure comparison of venture investments for the years 2014 and 2015 clearly shows that the investment scenario is booming.  We can see that there was 44% increase in the investments made from VCs, and VCs have raised US$89 billion in 2014, which was further increased to US$128 billion in 2015.  The annual Read more [...]
Indian Economy, Startups India

Startups India – Updated PESTLE Analysis. Will the New Startups Announcements Become a Big Bang for Startup In India?

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With the launching Prime Minister Narendra Modi's ambitious Start-Up India mission there is a need to perform PESTLE analysis to find out the impact of startup plans in the current startup eco system. PESTLE analysis is a business measurement tool to assess the overall macro environment of business.  PESTEL is acronym for Political, Economic, Social, Technological, Legal and Environmental.  It is a part of the external analysis while conducting market research, and it gives an overview of multiple Read more [...]
Business Research & Analytics, Data Mining, Market Research

Benefits of FDI in Indian Retail Industry – Foreign Direct Investment in India’s Single and Multi-Brand Retail Sector, an Analysis by DART Consulting

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India has finally decided to allow global retail giants like Walmart and Carrefour to open stores in India.  With this decision, multinational retailers can invest up to 51 percent to open stores in 10 states and Union Territories which, till date, have agreed to implement the decision.  Minimum amount to be brought in by the foreign investor would be $100 million and outlets may be set up only in cities with a population of more than one million.  There have been many protests from political Read more [...]
Business Research & Analytics, Market Research, Outsource to India

Reasons behind Indian Rupee Depreciation against US Dollar – The Indian Rupee Currency Conversion

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One of the most visible signs of a strong economy is a stable currency. Indian Rupee has been stable for most of the 2000s which gave an impression that all is well with the fast growing economy. However, it has depreciated significantly against the US Dollar in 2011. Very few financial experts have predicted this kind of a downfall for the Indian Rupee. It has lost more than 20% of its value in 2011. Rupee is trading close to Rs 54 to a US Dollar now. Indian Rupee is now one of the worst performing Read more [...]
Business Research & Analytics, Market Research

FDI Investment in Indian Retail Inudstry. Do we need Multi-Brand Retail in India?

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It’s been a long wait for global retail giants like Wal-Mart, Tesco, Carrefour and others to set up shop in India. As the winter session started on 22nd November, the ruling party of India decided to lift the ban on big-box retailers’ investment in multi brand FDI. Soon the topic raised the political storm in the Parliament with several other issues like including price rise, separate Telangana and safety of Mullaperiyar dam and more. Market Views The BJP announced that it would not allow foreign Read more [...]
Business Research & Analytics, Google AdWords

Google AdWords and Tablets -Importance of Tablets targeting in Market Research

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Google AdWords has recently begun to allow users to target their AdWords campaigns on Tablets with full browsers. Prior to that, the ads were targeted on Desktop, Laptop and Mobile devices only. It appears that AdWords had previous classified the devices – Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom along with the mobile devices in its search network. That means that prior to this specific targeting, advertiser who did not opt to go for mobile devices had lost that opportunity even Read more [...]