Cannibalization is a natural phenomenon related to the advancement of technology in a particular segment, market, or industry.  It refers to the shifting sales from one product and in favor of another “newer” product from the same producer.  The continuous decline in sales of the traditional PCs and the continuous increase in the sales of latest touch devices, including tablets and smartphones is the newest trend that has been witnessed in the last few years, is referred as the “Cannibalization Read more [...]