With the advent of the World Wide Web (Web or WWW) and electronic mail (email), the Internet has opened up new vistas in surveying. An online survey is a questionnaire that the target audience can complete over the Internet. Online (Internet) surveys are becoming an essential research tool for a variety of research fields, including marketing, social and official statistics research. According to European Society for Opinion and Market Research (ESOMAR), online survey research accounted for 20% of Read more [...]