Tag Archives: Technology

Market Research

HOW TECHNOLOGY IS EFFECTING THE RETAIL INDUSTRY AND E-COMMERCE INDUSTRY – WHAT NEXT IN RETAILING WITH DIGITAL MARKETING

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Traditionally, the retailing was organized as wholesale market, retail market and mandi or local markets.  Typically, going to Mandi or to market was a common way of sourcing goods for daily life or go to nearby store for small pieces of items. Technology slowly entered into the retailing in terms of usage calculator followed by computerized billing.  Shop keepers and consumers were equally happy with such mini innovations.  Slowly, this has changed the entire landscape of retailing in Read more [...]
Market Research

DESTRUCTIVE TECHNOLOGY AND CHALLENGES IN BANKING – SHAKING BANKING SECTOR AND DIGITAL TRANSACTIONS

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Ever since the nationalization of Banks in 1970, the banking sector was dominated by government Banks till early 90s.  The early banking was not a pleasant experience as happens now.  Customers have to stand in long que, need to fill in challans, and counter clerks need to calculate interest manually and apply in passbooks. The real revolution of Banking convenience occurred with the introduction of ATM cards.  When you visit an ATM you are able to perform almost every transaction that Read more [...]
Market Research

HOW THE DIGITAL TECHNOLOGY REVOLUTIONIZED BUSINESS AND PERSONAL COMMUNICATION – DIGITAL TECHNOLOGY AND REVOLUTION IN COMMUNICATION

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Technological changes bring tremendous impact in the society as well as the lives of common people.  An interesting fact about the digital technology is that the more advanced the technology becomes, the more control it exerts on our daily lives. In general, people are ready to embrace any new technology, explore its benefits while ignoring other downfalls of such technological changes.  According to Lee Siegel, New York City writer and cultural critic, "we shop, work, play, love, search for Read more [...]
Market Research, Technology Research

Cannibalization of Personal Computers – The World is Witnessing a Major Paradigm Shift in the Personal Computing Segment

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Cannibalization is a natural phenomenon related to the advancement of technology in a particular segment, market, or industry.  It refers to the shifting sales from one product and in favor of another “newer” product from the same producer.  The continuous decline in sales of the traditional PCs and the continuous increase in the sales of latest touch devices, including tablets and smartphones is the newest trend that has been witnessed in the last few years, is referred as the “Cannibalization Read more [...]