Case Study - Lead Generation and Prospect Profiling for Product Promotion

Problems

Once a software or an application is created it needs to be promoted. Out of all the promotional methods the most effective method is to identify the users who are in need of it. A US based Payroll vendor wanted DART to identify a list of potential payroll vendors to market their new payroll application. The new application was nearing to the final release date. The entrepreneur wanted to communicate and converse with the potential buyers about the competitive advantage of the new software. He wanted to initiate a periodical newsletter for prospective buyers.

Methodologies

Our Analysts learnt that the new application had superior features. We suggested that the client go to existing users to help them understand the existing user’s experience with this software. The client agreed to our suggestions. DART listed out the names of all such payroll vendor companies, and identified the names of the contact person. DART profiled the companies according to their revenues, and number of employees. This was needed for the client to take such strategic decision while promoting the application. With the help of DART’s data mining and prospect profiling services, the client could successfully reach out to 80% of the identified vendors in a month time An example of such work is as follows:

DART’s Lead Generation Services for Product Promotion

The Lead Generation team at DART interacts with clients to understand their promotional needs. Further, they retrieve useful information from recorded data, and convert this data into useful information specific to a need. DART has gained experience in profiling and listing such prospects with accurate contact information. DART has developed expertise to identify the contact ids of the prospects accurately to reach to the target segment.