Case Study - Lead Generation for Product and Services

Case Study - Lead Generation for Product and Services

Open source software (OSS) is computer software with its source code made available. The copyright holder provides the rights to change and distribute the software to anyone and for any purpose. Open-source software is usually developed in a public, collaborative manner.

Problems

The client had created an application in Open Source and wanted to test the market. The client from the US wanted DART to identify qualified people, research institutes, and product companies associated with the following software - “open source”, “open standards” and “open innovation”.

Methodologies

DART Analysts studied the requirements and prepared a plan to identify the contacts with direct email ids. DART listed out the companies and research institutes associated with the mentioned software. Thereafter, DART identified the names of the CLevel functionaries in the identified organizations. DART provided the client with the names of the people, their designations and contact details. An example of such work is as follows:

DART’s Lead Generation Services for Product Promotion

DART offers customized lead generation services that identify new prospective customers for the products and services the client is offering. DART identifies leads through data research, search engines promotion methods, email campaigns, and through other online methods such as advertisements and even off-line promotions. DART’s methods have proven successful for clients across the world.

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Keywords of the Week

Market competitive analysis competitive business strategy internet market analysis market research in india financial ratio analysis market analysis online research finance

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